We’ll help you with an end-to-end online strategy that will unite your marketing across channels
If you don’t know where you’re going, how will you get there? Defining the objective is the most important aspect of a plan.
Once you know where you’re going, how will you know you’ve arrived? Key Performance Indicators allow you to measure your progress.
Develop Segments and Personas
We’ll help you understand who your customer is and how to segment them into distinct, targetable groups.
Before you can reach out, you need to understand your strengths, weaknesses, opportunities and threats.
Understand your competition. Not only their advantages and disadvantages, but also their strategy and customers.
What is the market looking for? Find your niche or course correct based on the needs of your prospects.
Your budget will set boundaries and constraints on your plan and objectives. We’ll help you allocate to maximize your return on available resources.
We will help you navigate thetechnology decision process to get the most bang for your buck based on your individual needs.
Branding & Messaging
Branding and messaging refers to the underlying value proposition conveyed and language used in your content that makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product or service.
The most important element of your overall marketing messaging, your value proposition tells prospects why they should do business with you rather than your competitors.
This serves as the foundation for your entire marketing strategy by making it easier for you to talk about your business, and for decision makers to remember and spread the word.
Tone & Voice
One of the first tenets of good messaging is consistency. Set yourself apart from your competition by establishing tone and voice across all channels.
Consistency in composition, design, and general look-and-feel of your branding is a key element of a logo, blog, website, ad, or other marketing collateral.
Authenticity of content is the most influential factor in 80 percent of consumers’ decision to follow a brand and can lead to an increase in ROI.
Traffic & Awareness
“If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, but that doesn’t hold true in the real world
Content marketing includes a diverse set of content types and multiple channels to push them through. We can help you maximize your results.
A marketing calendar outlines your activitiesand ensures a steady stream of promotion, keeping you in the minds of your established customers and attracting new ones.
Email isn’t new or exciting, but that doesn’t mean it isn’t useful. In fact, researchers have found time and time again that email marketing improves ROI.
Marketing automation platforms streamlining tedious day-to-day tasks so that more time can be spent driving strategy.
Advertising comes in many shapes and sizes, and the many options can become overwhelming to manage. We’ll help you precisely select your channels for optimal impact.
Leads & Conversion
Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line
Generating leads is only half the battle. We’ll show you how to track and attribute leads in order to maximize return.
We’ll setup reports and dashboards that cut through all the noise and show you exactly what you need to know.
Determine which factors (color, message, image, etc.) have the most impact for your given conversion goal.
If you’re only measuring lead volume and cost, you are missing a significant piece of the picture. Lead quality is a key factor in optimization.
Track your ROI across all channels and sources to build an optimal mix for your budget.
Focus marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.
Reputation & Relationships
People today take to social media and other online platforms to voice their opinions, look for solutions, or generally look up information
Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI, and a greater brand awareness that makes it easier to attract new customers.
Using local SEO allows you to promote your products and services locally to people who are seeking out your niche through a search engine.
Feedback & Reviews
Your company’s reputation is how it is viewed by consumers, potential employees and investors. Any and all of these factors can be influenced by one negative review, tweet, or Facebook post.
We’ll build a strategy to add testimonials. This increases the conversion rate of visitors to your business website into customers by adding legitimacy.
Establish expertise, increase brand loyalty, and generate leads through a strategic set of case studies. Let your best customers sell for you.
Discover your full potential
Schedule a consultation
Speak to an expert and see for yourself how digital marketing strategies can grow your business and reduce costs.