Branding & Messaging,
Marketing Strategy,
Lead Generation

Branding & Messaging,
Marketing Strategy,
Lead Generation

Full-service marketing executive specializing in  helping you find, form and deepen real connections with people who love your brand.

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Background

Marketing, Product & Technology Executive

Over 25 years of experience building successful customer-focused brands for tech-centric companies and building long-term marketing plans to attain strategic imperatives. Zane’s passion for branding and driving demand through modern marketing technology tactics and methodologies has fueled his success to date. He is recognized within the industry for building strong brands, driving revenue, improving ROI, and exceeding sales goals. He uses compelling analytical insights to build horizontal and vertical commitment to strategic imperatives, and executes resulting plans end-to-end.

Currently Vice President of Marketing and Communications at Glasswall Solutions headquartered in London, Zane has also held executive positions at Ecrion Software, Embarcadero Technologies, Autoweb and Kelley Blue Book.

Skills

Core Professional Competencies

Endorsements

What People are Saying

Results

Case Studies

Autobytel

Rebranding and Site Launch

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Autobytel

Rebranding and Site Launch

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Autobytel

Rebranding and Site Launch

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Autobytel

Rebranding and Site Launch

Read More

Autobytel

Rebranding and Site Launch

Read More

Autobytel

Rebranding and Site Launch

Read More

Autobytel

Rebranding and Site Launch

Read More

Autobytel

Rebranding and Site Launch

Read More

Autobytel

Rebranding and Site Launch

Read More

Education

Degrees and Certifications

Experience

Roles and Accomplishments

Glasswall Solutions
Vice President, Marketing & Communications
Washington, D.C.

Recruited to drive branding and demand of a leading cyber security company headquartered in the U.K. Responsible for branding, positioning and messaging strategies, creative direction, and top and bottom-line growth.

Ecrion Software
Vice President, Global Marketing
Washington, D.C.

Brought in by the CEO to transition the company from an SMB document production tool to an enterprise-level communications and engagement platform. Responsible for branding, positioning and messaging strategies, creative direction, and top and bottom-line growth.

L.E.K.
Strategic Marketing Consultant
San Francisco, CA

Retained to evaluate and make recommendations on a digital acquisition target for an S&P 500 company. Analyzed existing marketing and acquisition processes with an eye toward sustainability, unique strengths, weaknesses and overall risk. Evaluated lead generation capabilities across channels against industry averages and participated in the creation of a forecasting model based on historic trends, channel mix, and optimization assumptions for the blended enterprise.

Sprink
Strategic Marketing Consultant
Sao Paolo, Brazil

Developed an integrated digital marketing strategy for the largest safety, environmental and health engineering company in Brazil. Analyzed existing lead generation activities and results, as well as the competitive landscape, and developed a go-forward strategy consisting of a mix of earned, owned and paid media with an emphasis on maximizing efficiency and increasing market presence.

Salsa Labs
Vice President, Marketing
Washington, D.C.

Recruited to build branding and drive sales for a leading B2B SaaS CRM in the nonprofit space. Worked directly with the CEO, VP of Sales and VP of Product to maximize results.

Embarcadero Technologies
Vice President - Digital Marketing, U.S. and EMEA
Austin, TX

Retained by COO to lead digital and product marketing for U.S. and international markets. Drove growth that directly led to the company's $425 million acquisition by Idera Software.

Autoweb
Vice President, Marketing and Operations
Irvine, CA

Led the product, development, analytics and marketing teams for B2B and B2C products. Directly accountable for demand generation, conversion, ad publishing and lead revenue targets (full P&L responsibility).

Kelley Blue Book
Sr. Director - Marketing, Digital Products
Irvine, CA

Managed all digital product revenue streams, including the kbb.com website, vehicle valuations, ad sales, SEM and SEO. Direct P&L responsibility for all digital-related revenue sources. Communicated results directly to the CEO and CFO.

Local.com
Sr. Director - Marketing
Irvine, CA

Managed teams responsible for revenue generation for local.com, the 4th largest local search engine.