Branding & Messaging,
Branding & Messaging,
Background
Marketing, Product & Technology Executive
Over 25 years of experience building successful customer-focused brands for tech-centric companies and building long-term marketing plans to attain strategic imperatives. Zane’s passion for branding and driving demand through modern marketing technology tactics and methodologies has fueled his success to date. He is recognized within the industry for building strong brands, driving revenue, improving ROI, and exceeding sales goals. He uses compelling analytical insights to build horizontal and vertical commitment to strategic imperatives, and executes resulting plans end-to-end.
Currently Vice President of Marketing and Communications at Glasswall Solutions headquartered in London, Zane has also held executive positions at Ecrion Software, Embarcadero Technologies, Autoweb and Kelley Blue Book.
Skills
Core Professional Competencies
Marketing Strategy
We’ll help you with an end-to-end online strategy that will unite your marketing across channels.
Web Design
Consistency in composition, design, and general look-and-feel of your branding.
Search Engine Optimization
Get more high-quality traffic that converts by following our best practices.
Search Marketing
We’ll create campaigns for each of your products & services and optimize them over time so they target the most profitable areas, time of day, devices & more.
Inbound Marketing
Attract prospects and customers to your website and blog through relevant and helpful content, and engage with them by promising continued value.
Lead Generation
We power marketing programs that generate qualified leads and nurture sales opportunities. We ensure that our clients can scale up their marketing and sales efforts.
Search Marketing
We’ll create campaigns for each of your products & services and optimize them over time so they target the most profitable areas, time of day, devices & more.
Inbound Marketing
Attract prospects and customers to your website and blog through relevant and helpful content, and engage with them by promising continued value.
Lead Generation
We power marketing programs that generate qualified leads and nurture sales opportunities. We ensure that our clients can scale up their marketing and sales efforts.
Endorsements
What People are Saying
Results
Case Studies
Company
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Company
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Education
Degrees and Certifications
Cornell University – Johnson Graduate School of Management
Marketing Strategy
Massachusetts Institute of Technology (MIT)
Analytics
California State University, Fresno
B.S. in Business Administration/Marketing
Experience
Roles and Accomplishments
Glasswall Solutions
Vice President, Marketing & Communications
Washington, D.C.
Recruited to drive branding and demand of a leading cyber security company headquartered in the U.K. Responsible for branding, positioning and messaging strategies, creative direction, and top and bottom-line growth.
Ecrion Software
Vice President, Global Marketing
Washington, D.C.
Brought in by the CEO to transition the company from an SMB document production tool to an enterprise-level communications and engagement platform. Responsible for branding, positioning and messaging strategies, creative direction, and top and bottom-line growth.
L.E.K.
Strategic Marketing Consultant
San Francisco, CA
Retained to evaluate and make recommendations on a digital acquisition target for an S&P 500 company. Analyzed existing marketing and acquisition processes with an eye toward sustainability, unique strengths, weaknesses and overall risk. Evaluated lead generation capabilities across channels against industry averages and participated in the creation of a forecasting model based on historic trends, channel mix, and optimization assumptions for the blended enterprise.
Sprink
Strategic Marketing Consultant
Sao Paolo, Brazil
Developed an integrated digital marketing strategy for the largest safety, environmental and health engineering company in Brazil. Analyzed existing lead generation activities and results, as well as the competitive landscape, and developed a go-forward strategy consisting of a mix of earned, owned and paid media with an emphasis on maximizing efficiency and increasing market presence.
Salsa Labs
Vice President, Marketing
Washington, D.C.
Recruited to build branding and drive sales for a leading B2B SaaS CRM in the nonprofit space. Worked directly with the CEO, VP of Sales and VP of Product to maximize results.
Autoweb
Vice President, Marketing and Operations
Irvine, CA
Led the product, development, analytics and marketing teams for B2B and B2C products. Directly accountable for demand generation, conversion, ad publishing and lead revenue targets (full P&L responsibility).
Kelley Blue Book
Sr. Director - Marketing, Digital Products
Irvine, CA
Managed all digital product revenue streams, including the kbb.com website, vehicle valuations, ad sales, SEM and SEO. Direct P&L responsibility for all digital-related revenue sources. Communicated results directly to the CEO and CFO.
Local.com
Sr. Director - Marketing
Irvine, CA
Managed teams responsible for revenue generation for local.com, the 4th largest local search engine.